Have you ever thought that why few companies consider sky as their limit?
What are the typical weapons these companies use...that makes or breaks the market!!
So the below list of weapons are used by all the companies to face the fierce war...
1. Vigorous price competition
2. More or different performance features
3. Better product performance
4. Higher quality
5. Stronger brand image and appeal
6. Wider selection of models and styles
7. Bigger/better dealer network
8. Low interest rate financing
9. Higher levels of advertising
10. Stronger product innovation capabilities
11. Better customer service
12. Stronger capabilities to provide buyers with custom-made products
